We study solo founders who built $100K+/year businesses, verify every number against public sources, and extract the exact playbook you can copy. No guru hype. Every claim, sourced.
Each study includes verified facts, key moves, and honest lessons — including what didn't work.
The godfather of indie hacking: how a portfolio of small experiments, radical build-in-public, and a minimal stack beat funded startups.
Micro-SaaS FleetShipping fast, cross-promoting inside his own ecosystem, and letting products sell each other.
API BusinessA single-purpose screenshot API that grew to $100K MRR with no sales team — hundreds of long-tail pages did the marketing.
AI Startup, Solo10,000 paying customers and no team — plus the costly lesson of AI unit economics (he lost money on many customers before switching models).
E-commerceAmazon + independent store, AI-written listings — and the fix when AI content became a liability.
AI Content StudioAI short dramas produced by a "crew of one": where creativity, not code, is the moat.
Revenue claims are labeled self-reported or press-verified, and each study links its sources. If we can't verify it, we say so.
We extract the repeatable moves — positioning, distribution, pricing — so you can apply them to your own one-person business.
Regulatory takedowns, AI-content sameness, unit-economics traps. The anti-patterns are as valuable as the wins.